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Sobeys’ brand platform to be integrated across sponsorships, loyalty, instore | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

Sobeys’ new brand platform, “So.Be.It,” which was in the works since late fall, is going to be used to emphasize the grocer’s produce and local attributes.

http://strategyonline.ca/2023/09/11/sobeys-brand-platform-to-be-integrated-across-sponsorships-loyalty-instore/
 

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